24×7 Marketing: A Smart, Meta-Verified WhatsApp Marketing Platform
Opportunities never sleep with 24×7 Marketing. Our Meta-Verified WhatsApp Platform transforms customer engagement by automating communication, boosting conversions, and keeping your business connected—anytime, anywhere.
Client Overview
- Industry: Marketing Automation
- Technology stack: Node.js, React, MongoDB, Firebase, WhatsApp Business API (Meta Verified)
- Tools Replaced: Traditional WhatsApp-based marketing setups using manual or semi-automated tools
Project Overview
Our client set out to create a next-generation WhatsApp marketing platform that delivers enterprise-grade messaging capabilities, complete automation, and uninterrupted campaign execution, all while being fully compliant and Meta-verified. A key requirement was to eliminate a widespread problem in the industry: WhatsApp number blocking during marketing campaigns.
The Challenges
Frequent Number Blocking
Many WhatsApp-based marketing tools suffer from a number of bans due to non-compliance or poor throttling logic. This disrupts campaigns and causes business losses.
Lack of Platform Ownership
Marketing teams were dependent on external vendors or shared systems, limiting control, flexibility, and scalability.
Compliance Complexity
Achieving and maintaining Meta verification is difficult and often handled poorly, increasing the risk of service interruptions.
Disconnected Workflows
Traditional methods lacked automation, chatbot integration, or unified dashboards, resulting in manual overhead and inconsistent communication.
Our Objective
To build a secure, Meta-verified WhatsApp marketing platform that:
- Enables seamless outreach without number bans
- Offers complete automation of workflows
- Provides a centralised dashboard for campaign management
- Empowers marketing teams with ownership and customisation
The Solution: 24×7 Marketing Platform
We designed and developed 24×7 Marketing, a cloud-native WhatsApp marketing automation tool equipped with enterprise-level features and a future-ready architecture. Key features include:
01. Meta Verification & Direct Business API Integration
The platform is built on official Meta-approved APIs, ensuring compliant, high-deliverability campaigns and long-term stability.
02. Robust Anti-Block Infrastructure
24×7 Marketing employs intelligent throttling, real-time monitoring, audience targeting logic, and campaign pacing mechanisms to prevent number blocking. This means that your campaigns will run smoothly without any disruptions, ensuring high deliverability and engagement rates.
03. Scalable Campaign Infrastructure
24×7 Marketing was built to support thousands of simultaneous interactions without delays or data loss. The system architecture ensures fast message dispatching, queue handling, and dynamic campaign balancing, ideal for brands running large-scale outreach or multi-segment campaigns.
Visual queues in the platform help teams monitor the campaign's health in real time, while system load is auto-balanced to avoid congestion during peak periods.
04. Meta Verification & Direct Business API Integration
The platform is built on official Meta-approved APIs, ensuring compliant, high-deliverability campaigns and long-term stability.
05. Drag-and-Drop Campaign Logic
24×7 Marketing's visual builder lets teams design multi-stage campaigns with conditions and timed triggers, no coding needed. From lead capture to follow-ups, everything is managed through intuitive blocks, with real-time previews and validation for a smooth user experience.
06. No-Code Chatbot Builder
A visual drag-and-drop builder allows teams to design conversation flows, automate FAQs, and capture leads directly in WhatsApp.
07. Modern Web Dashboard
Built using React and Firebase, the user dashboard is fast, secure, and highly intuitive. Marketers can schedule, monitor, and optimise campaigns effortlessly.
08. Real-Time Analytics
Detailed insights on message delivery, read rates, engagement, and conversions help teams refine strategies on the fly. The real-time analytics feature provides actionable data that can be used to optimise campaigns and improve conversion rates.
09. User & Access Control
Admins can manage users, assign roles, and restrict access based on responsibilities, ensuring data privacy and operational security.
10. Contact & Engagement Management
Access each contact's complete interaction history, messages, chatbot replies, and engagement status. 24×7 Marketing provides a 360° lead view, making re-targeting more innovative and follow-ups more relevant through precise contact profiling.
11. Lead Management System
Integrated tools for tagging, segmenting, and scoring leads allow teams to customise their messaging and increase campaign ROI.
Visual Enhancements & Dashboard Features
Clean, Minimal UI
The dashboard features a clean, white-background design with clearly marked statuses for each message, such as "Scheduled", "Delivered", "Seen", or "Failed".
Campaign Timeline View
Marketing teams can view all campaign actions in a timeline format, simplifying follow-ups and understanding user journeys.
Status-Based Filtering
Messages and contacts can be filtered by status, engagement, tags, or chatbot activity, reducing clutter and enhancing usability.
Live Engagement Panel
A real-time panel displays user responses, allowing support or sales teams to jump in, respond instantly, and convert leads.
Schedule with Intelligence
24×7 Marketing recommends optimal send times based on past performance. Marketers can set time zones, limits, and retry rules, ensuring higher engagement, lower fatigue, and full WhatsApp compliance.
Future Outlook
With Phase 1 of the rollout successfully delivering on core objectives, upcoming updates are focused on expanding capabilities:
- Mobile App for on-the-go campaign monitoring
- AI-based content suggestions for message optimisation
- Integrated payment workflows via WhatsApp Pay
- External CRM and platform integrations via APIs
- Intelligent scheduling based on engagement trends
Results & Business Impact
Uninterrupted Campaigns
Clients report zero number of bans since launch, significantly improving reliability and client trust.
Faster Go-to-Market
With an intuitive interface and no-code tools, teams can launch full campaigns within minutes, with no technical skills required.
Better Conversion Rates
Automation, segmentation, and chatbots have led to more personalised interactions and higher engagement rates.
Ownership & Data Security
Clients now have complete control over their messaging workflows, branding, and user data.
Scalable Platform
24×7 Marketing was built with scalability in mind, ready to support high-volume campaigns and large teams across geographies.
Insightful Analytics
2Real-time dashboards offer deep visibility into campaign performance, user behavior, and engagement metrics—empowering data-driven decisions and continuous improvement.
Conclusion
The development and launch of 24×7 Marketing mark a significant step forward in WhatsApp-based communication and marketing automation.
By addressing the most critical pain points in the industry, such as number blocking, limited control, and lack of compliance, the platform empowers businesses with a secure, scalable, and fully Meta-verified solution.
With its intuitive UI, powerful automation tools, and real-time analytics, 24×7 Marketing enables marketing teams to operate faster, smarter, and with greater confidence. Most importantly, it gives them full ownership of their communication strategy, ensuring every campaign is not only practical but also sustainable.
As we move into future phases, 24×7 Marketing is well-positioned to evolve into a comprehensive communication and engagement hub fueling growth, driving conversions, and redefining what's possible with WhatsApp marketing.
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